Ellis Communications, Inc.

Use Praise to Turn Casino Co-Workers Into Advocates

            Casino employees who praise their colleagues for a job well done are taking the first step toward turning those co-workers into advocates for the property.

            The following tip is provided by Robinson & Associates, Inc., a customer service consulting firm to the gaming industry.

Tip:

“One of the best things a casino employee can do when they see a co-worker or manager doing a great job is to give them praise.  That can help turn them into advocates for the property.  Tell them what they’re doing right and thank them.  Those words go a long way toward encouraging them to do it again tomorrow.  When everyone does a good job as a team, the guests will keep coming back.”

Robinson & Associates, Inc., is a global customer service consulting firm for the gaming industry.  It helps casinos determine their Advocate Index, a number that indicates the extent to which properties have guests who are willing to be advocates.  The company then implements its Advocate Development System in combination with the proven methodology of Advocate Index and best business practices to help casinos create more guest advocates and chart a course for growth and profitability.

 Robinson & Associates may be reached by phone at 480-991-6420, by e-mail at mbaird@casinocustomerservice.com or via its Web sites at www.advocatedevelopmentsystem.com and www.casinocustomerservice.com.   Robinson & Associates is a member of the Casino Management Association and an associate member of the National Indian Gaming Association.