Ellis Communications, Inc.

Try A Little Magic to Create Casino Guest Advocates

            Casinos that create a magical experience for their guests will turn those guests into advocates for their property.

            The following tip is provided by Robinson & Associates, Inc., a customer service consulting firm to the gaming industry.

Tip:

“Casinos that want to create guest advocates should be sure guests have a magical experience at their property.  Things should happen for guests like magic.  When they ask for something, it should magically appear.  That feeling of magic is part of the entertainment process in the gaming industry.  If guests feel like everything is easy and effortless, they’ll have a great time.”

Robinson & Associates, Inc., is a global customer service consulting firm for the gaming industry.  It helps casinos determine their Advocate Index, a number that indicates the extent to which properties have guests who are willing to be advocates.  The company then implements its Advocate Development System in combination with the proven methodology of Advocate Index and best business practices to help casinos create more guest advocates and chart a course for growth and profitability.

 Robinson & Associates may be reached by phone at 480-991-6420, by e-mail at mbaird@casinocustomerservice.com or via its Web sites at www.advocatedevelopmentsystem.com and www.casinocustomerservice.com.   Robinson & Associates is a member of the Casino Management Association and an associate member of the National Indian Gaming Association.