Ellis Communications, Inc.

Create Casino Guest Advocates By Being Nice to Customers

            Casinos that want to create more guest advocates should take the first crucial step – be nice to customers.           

            The following tip is provided by Robinson & Associates, Inc., a customer service consulting firm to the gaming industry.

Tip:

“Be nice to your guests because they deserve to have a nice experience.  And nice is the first logical step toward turning ordinary customers into guest advocates.  It’s amazing how often people aren’t nice and then they expect you to patronize their store or buy their product.  They don’t smile, say please or say thank you.  It’s almost as though they think other people are obligated to give them money.  That’s not the way it should be.  Be nice to your guests and reward them with simple pleasures.”

Robinson & Associates, Inc., is a global customer service consulting firm for the gaming industry.  It helps casinos determine their Advocate Index, a number that indicates the extent to which properties have guests who are willing to be advocates.  The company then implements its Advocate Development System in combination with the proven methodology of Advocate Index and best business practices to help casinos create more guest advocates and chart a course for growth and profitability.

 Robinson & Associates may be reached by phone at 206-774-8856, by e-mail at mbaird@casinocustomerservice.com or via its Web sites at www.advocatedevelopmentsystem.com and www.casinocustomerservice.com.   Robinson & Associates is a member of the Casino Management Association and an associate member of the National Indian Gaming Association.