Ellis Communications, Inc.

Casinos Should Wow Guests With Great Gaming Experience

The “wow” factor is important to casinos that want to succeed and grow. They need to wow their customers with an outstanding gaming experience.

The following tip is provided by Robinson & Associates, Inc., a customer service consulting firm to the gaming industry.

Tip:

“Wow! That’s what casinos need. They need the wow factor. They should want to hear guests say, ‘Wow, this place is beautiful, the people are great and I can’t wait to come back.’ That’s the wow casinos are looking for. It’s not easy to do because there’s a lot of competition out there, but if casino employees provide great service, the property will end up with wow.”

Robinson & Associates, Inc., is a global customer service consulting firm for the gaming industry. It helps casinos determine their Advocate Index, a number that indicates the extent to which properties have guests who are willing to be advocates. The company then implements its Advocate Development System in combination with the proven methodology of Advocate Index and best business practices to help casinos create more guest advocates and chart a course for growth and profitability. Robinson & Associates may be reached by phone at 206-774-8856, by e-mail at mbaird@casinocustomerservice.com or via its Web sites at www.advocatedevelopmentsystem.com and www.casinocustomerservice.com. Robinson & Associates is a member of the Casino Management Association and an associate member of the National Indian Gaming Association.