Ellis Communications, Inc.

Boost Guest Retention for Long-Term Casino Success

            Guest retention is extremely important to a casino’s long-term success.

            The following tip is provided by Robinson & Associates, Inc., a customer service consulting firm to the gaming industry.

Tip:

“Guest retention is extremely important to a casino’s overall success.  The longer guests stay and the more often they come back, the more likely a property will be profitable and successful.  When you provide great service, you are helping your property retain its guests.  They will want to come back and that is what it’s all about.”

Robinson & Associates, Inc., is a global customer service consulting firm for the gaming industry.  It helps casinos determine their Advocate Index, a number that indicates the extent to which properties have guests who are willing to be advocates.  The company then implements its Advocate Development System in combination with the proven methodology of Advocate Index and best business practices to help casinos create more guest advocates and chart a course for growth and profitability.

 Robinson & Associates may be reached by phone at 480-991-6420, by e-mail at mbaird@casinocustomerservice.com or via its Web sites at www.advocatedevelopmentsystem.com and www.casinocustomerservice.com.   Robinson & Associates is a member of the Casino Management Association and an associate member of the National Indian Gaming Association.