Ellis Communications, Inc.

Casino Guests Want An Outstanding Gaming Experience

            Casino guests want to have an outstanding gaming experience and if that’s what they get, they might become advocates for their favorite property.

            The following tip is provided by Robinson & Associates, Inc., a customer service consulting firm to the gaming industry.

Tip:

“Guests want to have an outstanding gaming experience.  They don’t want it to be merely good or fairly decent.  They want it to be outstanding.  They want you to do the things that make them say, ‘Wow!’  If you can do that, they’ll get their outstanding experience and just might become advocates for your property.  As advocates, they’ll return again and again and stay and play longer.  They’ll also tell their friends, neighbors and co-workers about your casino and, therefore, your business will grow.”

Robinson & Associates, Inc., is a global customer service consulting firm for the gaming industry.  It helps casinos determine their Advocate Index, a number that indicates the extent to which properties have guests who are willing to be advocates.  The company then implements its Advocate Development System in combination with the proven methodology of Advocate Index and best business practices to help casinos create more guest advocates and chart a course for growth and profitability.

 Robinson & Associates may be reached by phone at 480-991-6420, by e-mail at mbaird@casinocustomerservice.com or via its Web sites at www.advocatedevelopmentsystem.com and www.casinocustomerservice.com.   Robinson & Associates is a member of the Casino Management Association and an associate member of the National Indian Gaming Association.