Ellis Communications, Inc.

Excuses Not Allowed As Casinos Create Guest Advocates

            There are no excuses allowed in casinos’ quest to give their guests an amazing gaming experience and turn them into advocates.

            The following tip is provided by Robinson & Associates, Inc., a customer service consulting firm to the gaming industry.

Tip:

“It’s too easy to say, ‘I’m tired.  My head’s not in the game.  My child kept me up last night.’  When it comes to creating guest advocates for casinos, those are just excuses and guests do not come to your property to hear them.  There are no excuses when you’re on the job.  Leave them at home.  Guests want to have fun and that’s what you’re there to provide.”

Robinson & Associates, Inc., is a global customer service consulting firm for the gaming industry.  It helps casinos determine their Advocate Index, a number that indicates the extent to which properties have guests who are willing to be advocates.  The company then implements its Advocate Development System in combination with the proven methodology of Advocate Index and best business practices to help casinos create more guest advocates and chart a course for growth and profitability.

 Robinson & Associates may be reached by phone at 480-991-6420, by e-mail at mbaird@casinocustomerservice.com or via its Web sites at www.advocatedevelopmentsystem.com and www.casinocustomerservice.com.   Robinson & Associates is a member of the Casino Management Association and an associate member of the National Indian Gaming Association.