Ellis Communications, Inc.

Casino Guests Want Properties to Feel Warm, Comfortable

            Casino guests want to feel warm, at home and comfortable when they visit a gaming property.  Employees play a role in creating that feeling.

          The following tip is provided by Robinson & Associates, Inc., a customer service consulting firm to the gaming industry.

Tip:

“Casino customers don’t want to walk into a casino that feels sterile and cold.  They want the property to project warmth and personality and employees a major part of making that happen.  Their smiles and eye contact help guests feel warm and welcome.”

Robinson & Associates, Inc., is a global customer service consulting firm for the gaming industry.  It helps casinos determine their Advocate Index, a number that indicates the extent to which properties have guests who are willing to be advocates.  The company then implements its Advocate Development System in combination with the proven methodology of Advocate Index and best business practices to help casinos create more guest advocates and chart a course for growth and profitability. 

Robinson & Associates may be reached by phone at 206-774-8856, by e-mail at mbaird@casinocustomerservice.com or via its Web sites at www.advocatedevelopmentsystem.com and www.casinocustomerservice.com.   Robinson & Associates is a member of the Casino Management Association and an associate member of the National Indian Gaming Association.