Ellis Communications, Inc.

Casino Guests Look for Worth in Time, Money They Spend

Do casino guests want to feel that their entertainment dollars are well spent at gaming properties? Absolutely, because they are looking for worth in their experience.

The following tip is provided by Robinson & Associates, Inc., a customer service consulting firm to the gaming industry.

Tip:

“Guests need to feel that their money and time are well spent, that there’s worth or value in their gaming experience. It’s not enough for them to just come and play. They need to feel that they had such a great experience that it was worth everything they spent and everything they did to be at a casino.”

Robinson & Associates, Inc., is a global customer service consulting firm for the gaming industry. It helps casinos determine their Advocate Index, a number that indicates the extent to which properties have guests who are willing to be advocates. The company then implements its Advocate Development System in combination with the proven methodology of Advocate Index and best business practices to help casinos create more guest advocates and chart a course for growth and profitability.

Robinson & Associates may be reached by phone at 206-774-8856, by e-mail at mbaird@casinocustomerservice.com or via its Web sites at www.advocatedevelopmentsystem.com and www.casinocustomerservice.com. Robinson & Associates is a member of the Casino Management Association and an associate member of the National Indian Gaming Association.