Ellis Communications, Inc.

Casino Guests Should Be Treated Like Kings By Employees

            Every guest who enters a casino should be treated like a king by the employees there.  That will go a long way toward turning those guests into advocates for the property.

          The following tip is provided by Robinson & Associates, Inc., a customer service consulting firm to the gaming industry.

Tip:

“Each casino’s #1 goal should be to make every guest feel like a king because that can turn ordinary guests into advocates for the property.  Make them feel important and special by treating them like royalty.  It doesn’t matter if they’re just playing nickel slots.  The person playing that machine, sitting at the table, eating in the restaurant is a king when they’re at that particular casino.”

Robinson & Associates, Inc., is a global customer service consulting firm for the gaming industry.  It helps casinos determine their Advocate Index, a number that indicates the extent to which properties have guests who are willing to be advocates.  The company then implements its Advocate Development System in combination with the proven methodology of Advocate Index and best business practices to help casinos create more guest advocates and chart a course for growth and profitability.

 Robinson & Associates may be reached by phone at 480-991-6420, by e-mail at mbaird@casinocustomerservice.com or via its Web sites at www.advocatedevelopmentsystem.com and www.casinocustomerservice.com.   Robinson & Associates is a member of the Casino Management Association and an associate member of the National Indian Gaming Association.