Ellis Communications, Inc.

Friendships Can Evolve from Process
Of Creating Casino Guest Advocates

          Lifelong friendships can result when casinos turn guests into advocates for their properties.

          The following tip is provided by Robinson & Associates, Inc., a customer service consulting firm to the gaming industry.

Tip:

“Providing great guest service is one of many ways to create guest advocates for casinos and that, in turn, can create lifelong friendships.  Friendships with players can be enduring.  For some guests, those are the friendships that keep them going because a casino ‘s employees are like family to them.”

Robinson & Associates, Inc., is a global customer service consulting firm for the gaming industry.  It helps casinos determine their Advocate Index, a number that indicates the extent to which properties have guests who are willing to be advocates.  The company then implements its Advocate Development System in combination with the proven methodology of Advocate Index and best business practices to help casinos create more guest advocates and chart a course for growth and profitability.  Robinson & Associates may be reached by phone at 480-991-6420, by e-mail at mbaird@casinocustomerservice.com or via its Web sites at www.advocatedevelopmentsystem.com and www.casinocustomerservice.com.   Robinson & Associates is a member of the Casino Management Association and an associate member of the National Indian Gaming Association.