Ellis Communications, Inc.

Great Experience Turns Casino Guests Into Advocates

           Casino guests expect a great gaming experience and giving them what they want can turn them into advocates for the property.

          The following tip is provided by Robinson & Associates, Inc., a customer service consulting firm to the gaming industry.

Tip:

“Each guest who comes to your property is expecting a great experience.  Meeting that expectation will ultimately turn guests into advocates for a casino.  Guests want to have fun, a good time and know  that they stand out and that they’re special.  Casino employees need to make sure that each guest has a great experience, that each guest becomes an advocate.  This is every employee’s priority any time they are at the casino.”

Robinson & Associates, Inc., is a global customer service consulting firm for the gaming industry.  It helps casinos determine their Advocate Index, a number that indicates the extent to which properties have guests who are willing to be advocates.  The company then implements its Advocate Development System in combination with the proven methodology of Advocate Index and best business practices to help casinos create more guest advocates and chart a course for growth and profitability.  Robinson & Associates may be reached by phone at 480-991-6420, by e-mail at mbaird@casinocustomerservice.com or via its Web sites at www.advocatedevelopmentsystem.com and www.casinocustomerservice.com.   Robinson & Associates is a member of the Casino Management Association and an associate member of the National Indian Gaming Association.